Apple Comcast In Talks To Save (Or Destroy) TV

Apple Comcast In Talks To Save (Or Destroy) TV

apple comcast

Apple Has Hired A Crack Team From The Cable Industry To Save (Or Destroy) TV

Apple is in the early stages of talks with Comcast to offer a TV-streaming service via an Apple set-top box, the Wall Street Journal reports.

The deal Apple wants would give the company a cut of cable subscription fees and special treatment on Comcast’s network. Those are pretty heavy demands for Apple to make, and the WSJ says that the two companies “aren’t close to an agreement.”

While these talks may still be in their early stages, Apple has been quietly working on this streaming service idea for some time — Business Insider first covered rumours of a cable TV streaming partnership way back in August 2012.

Since starting those talks, Apple has been hiring a number of cable industry insiders to help with both the technical and business aspects of such a deal.

Last year alone, the company made several key hires that run the gamut from getting a better connection between Apple and cable customers to getting the rights to show the content that would make people opt for an Apple TV-based set-top box:

Pete Distad from Hulu will help get the rights to content people want to see.

Last August, Apple hired Pete Distad (pictured above) to serve as VP of Product Marketing. Distad previously served as Senior Vice President of Marketing and Distribution at Hulu, where one of his responsibilities was negotiating the content deals vital to keeping the service attractive to advertisers and pay subscribers.

Last summer, Bloomberg reported that Distad would lead such negotiations at Apple; according to yesterday’s report from the Wall Street Journal, the deal being discussed between Apple and Comcast would still require Apple to acquire “significant TV programming rights,” making Distad –Read more: http://www.businessinsider.com.au/apple-tv-cable-hires-2014-3

 

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