Avid 4k has been on the horizon for a few months now. I first learned of the new codec called DNxHR while attending an Avid event presented at Alpha Dogs, here in Burbank. Those who attended the event were there to learn of the new lease pricing arrangement and/or purchase pricing of Avid 8.0. Many were disappointed to learn that Avid 8.0 had no new features with the underlying code being identical to Avid 7.0. However, the promise to us was that by upgrading to Avid 8.0, we would be ready for Avid 4k as soon as it became a reality. With Avid following a similar pattern to the Adobe CC products, the upgrade to DNxHR will download automatically, making it possible to edit Avid 4k files natively. When will this all happen? I’m not making any promises. Just click on the link to find out.

— Stu Brown

Avid Everywhere Brings Resolution Independence to Film and Television Production

IBC (Hall 7, Booth #J20), AMSTERDAM, 2014-09-11

Media Composer | Software in the Avid Artist Suite will enable video professionals to quickly and efficiently acquire, manage, edit, and deliver native 4K media

Avid® (OTC: AVID) today announced an update for Media Composer® | Software that will allow video professionals to acquire, manage, edit, and deliver native 4K media faster and more efficiently than ever, whether working on premises or in the cloud. Leveraging the newly announced Avid Resolution Independence architecture, Media Composer will offer the most complete and flexible end-to-end workflow for file-based editing of any resolution, helping content creators deliver higher quality content in more collaborative, powerful, and efficient ways—a key element of Avid Everywhere.

Media Composer is part of the Avid Artist Suite of content creation applications—powered by the Avid MediaCentral Platform and comprised of the company’s industry-standard creative tools, including video editing, graphics creation, music creation, music notation, audio post, and live sound solutions. Follow the link: Avid |News Room http://www.avid.com/US/press-room/avid-ibc-mc-4k-support



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