MAGIC Las Vegas 2017 Trade Show

MAGIC Las Vegas 2017

Last week my wife Cynthia and I drove to the Magic Las Vegas 2017 Trade Show. This three-day fashion extravaganza is the most comprehensive fashion trade show in America. It only happens twice a year on the West Coast, and this year was the first year that I went. Last year it was 120 degrees when my wife attended, so I was happy this year when it was only 102 degrees with a light breeze. You might wonder why I am spending time involving myself in women’s fashion. Well, because I am now married to a fashion designer, for obvious reasons, I am learning the trade as well as doing more fashion-oriented filming and editing. I plan to showcase our work here as well as links to my wife’s Shift in Season website.

Above is a short video that may give you the feel of attending this event, and you will see a few of Cynthia’s designs as well.


MAGIC Las Vegas 2017

Magic Day One

When we arrived at Magic, we headed straight for the Convention Center, registered and dashed to our first seminar. The topic under discussion was, Looking At The Future of Creating a Brand and Getting it to Market. One of the for panelists was Dov Charney. The moderator was Francis Harder, President of Fashion Business Incorporated. Dov founded American Apparel in 1989. American Apparel ranked as one of the largest apparel manufacturers and marketers in North America.  Although that company closed its 110 stores, Dov’s new company, LA Apparel is an example of how tenacity benefits a fashion brand. When it was Dov’s turn to speak he was candid, brash, dominating and opinionated. The other panelists lacked a direct approach, but were informative all the same.

After a late lunch, we returned to Magic at the Convention Center late for our last seminar of the day. The topic was Building a Profitable Fashion Business/Steps to Production and although the energy level did not compare to our earlier seminar, we managed to stay awake.

Magic Day Two

While walking the Magic Convention Center floor on the second day, Cynthia ran into FIDM (Fashion Institute of Design and Merchandising) colleagues and industry connections. We saw many domestic exhibitors, and brands of ready to wear. On the other hand, sourcing had little domestic representation. The sourcing floor was dominated by China, India, and Mexico. In my opinion, independent fashion designers would benefit more from domestic partnerships with manufacturing and textile companies. Access to a local company is preferred when building a team, and provides for better quality control.

A word of advice, wear shoes that are comfortable, but fashionable to avoid blisters. Bring your own water, otherwise be ready to dish out up to $6.00 for a 16 ounce bottle.

 

 

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