Mobile Technology: At the Intersection of Mobile and Video

Mobile-TechnologyMobile Technology: At the Intersection of Mobile and Video

Mobile technology is big business these days. As Belsasar Lepe, Co-Founder and VP, Solutions, Ooyala puts it, “At CES 2014, entertainment heavyweights including NBCU, WWE, Time Warner, Dish and Cox all announced new mobile strategies. And with research showing that mobile and tablet video viewing has more than doubled in the past year, industry players are bound to see the writing on the wall: There’s a great future in mobile, so get in the game now or be left behind.

mobile technologyAt the Intersection of Mobile and Video

In the iconic 1967 film “The Graduate,” Mr. McGuire (Walter Brooke) famously advises Benjamin (Dustin Hoffman) to pursue a career in “plastics.” If the movie were set in the present day, I imagine the exchange would go like this:

Mr. McGuire: I want to say one word to you. Just one word.
Benjamin: Yes, sir.
Mr. McGuire: Are you listening?
Benjamin: Yes, I am.
Mr. McGuire: Mobile.
Benjamin: Exactly how do you mean?
Mr. McGuire: There’s a great future in mobile.

In the 1960s, plastics “met” packaging, and it transformed the entire industry. Today’s transformative powerhouse is mobile technology. Mobile is driving change in all industries it touches, including communications, commerce, gaming and, of course, online video. Here are some of the trends propelling mobile online video, the challenges and opportunities the convergence will create for the industry, and how viewers will benefit:

Mobile mania

To understand the profound impact mobile will continue to have on online video, we have to acknowledge the ubiquity of mobile devices. The form factor has become so prevalent that it’s no longer simply a platform — like plastics, it’s a cultural shift. To say “everyone has a mobile device” isn’t an exaggeration — Cisco predicts there will be 1.4 mobile devices per capita by 2018. –Read more: At the Intersection of Mobile and Video | Re/code



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