YouTube 4K gearing up – admits HTML5 flaws

YouTube 4K gearing up – admits HTML5 flaws

YouTube gearing up for 4K, admits HTML5 flaws » Digital TV Europe

November 20, 2013

YouTube 4K

Google is set to migrate all the videos on YouTube to its recently launched V9 compression standard as this offers the “best path to 4K video,” according to Google executive Matt Frost. 

Speaking at the OTTtv World Summit, Frost, who head of strategy and partnerships for Google Chrome, said that “4K is the new 3D,” but with the latter having not lived up to its early promise, device manufacturers are looking for 4K content to satisfy customers.

“For us at Google, at YouTube, trying to satisfy the consumer demand for 4K content, we know that actually the answer isn’t VP9 or HEVC, it’s the next generation of the technology. Because as we build better technologies, we figure out better ways to use all of that data,” said Frost.

However he added: “Youtube is going to be migrated to VP9. It is currently supporting VP9 streams. The best path to 4K video for YouTube right now is VP9.”

VP9 builds on the earlier VP8 video compression standard, which was developed by On2 Technologies – the company Frost previously worked at and was bought by Google in 2010. VP9, which was released earlier this year, is designed to deliver the same quality video as VP8 but with 50% of the bit-rate.

Discussing video standards, Frost said YouTube had also made a “very significant move towards HTML5,” though admitted there were still flaws to the markup standard when it came to video.

“HTML5 was not ready, really, for primetime four years ago. We’d talk at these sorts of sessions – we were met with applause and accolades because everyone was very eager to move away from Flash and Silverlight, but they all wanted the same experience that they got with Flash and Silverlight – that’s things like full screen and minor things like DRM,” said Frost. –See more:  http://www.digitaltveurope.net/124681/youtube-gearing-up-for-4k-admits-html5-flaws/

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